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Rumours vs Marketing Tactic: What You Need to Know

As a market leader in waterproofing solutions, W-ONE Marketing Sdn Bhd is often a target of imitation and misinformation. In this article, we address common rumours, such as claims that competitor products are OEM-made by WARRIOR or that product packaging has changed, and provide clear facts directly from the source. We emphasize that W-ONE and WARRIOR P/L (Singapore) do not OEM products for other brands and that customers should be cautious of false claims. Our goal is to help buyers make informed decisions backed by accurate information straight from the manufacturer.

Rumours vs Marketing Tactic

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Rumours vs Marketing Tactic

As the market leader, we have always been the target of imitation and subject of various rumours. Every year, newcomers appear to introduce their products as “equivalent to” or “better than” WARRIOR W-1 CEMENT STRENGTHENER. Some of them are still available in the market till today while some others have disappeared.

Recently, there has been another party making false claims to customers, like, their products are OEM-ed by WARRIOR, or the packaging of WARRIOR W-1 has been changed, or WARRIOR W-1 has been out of stock or been phased out.

We would like to emphasize that neither WARRIOR P/L (Singapore) nor W-ONE MARKETING S/B does OEM for other companies/ brands. We are not related to those parties in any way.

We would like to remind customers to be alert of any statement/ claim that is related to our products or company. We encourage all to cross-check with us first before trusting the rumours.  Those are probably just another marketing mimic.

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Trust the Facts, Not the Rumours

At W-ONE Marketing, transparency and trust are core values. We encourage customers to verify product information with us directly before trusting any external claims or rumours. By understanding the truth behind common misconceptions, you can confidently choose genuine waterproofing solutions that deliver performance and reliability for your construction needs. Contact us anytime for accurate product information and expert advice.